Client Profile

Company Name: Outbound Consulting

Industry: Business Consulting

Size: 11-50

Location: New York, United States

Abstract

Outbound Consulting is a business development agency that helps SMBs generate more leads and turn them into paying clients. Ceres helped them increase their meeting-booking-rates by over 800% (from 1 in 16k to 1 in 2k prospects contacted) within the first month of working together. The majority of the success was gained by re-writing entire campaigns and changing the entire infrastructure to massively increase deliverability across all domains used. This allowed Outbound Consulting to reduce their massive operation of 1.6M cold emails per month by 8x because of increased efficiency, which saved cost, time and complexity.

Challenge Overview

• Inefficient and expensive infrastructure that requires a lot of time and doesn't work

• Majority of their outbound emails landing in spam

• Having to cope with massive volume

• Not enough leads

Strategic Approach

• Check for accuracy of existing prospect lists

• Build up new email infrastructure that actually runs efficiently

• Analyze existing scripts for copywriting best practices and spam sensitivity

Implementation

• We found that Outbound Consulting was sending the same email script to a very broad audience

• Existing inboxes were all blacklisted and landing in spam

• Existing scripts were way too long and were plastered with spam keywords

So we cleaned up the lists, segmented them by industry, took those industries that were most profitable and easiest to fulfill for, re-built their infrastructure and re-wrote every single script while also automating the follow-up process.

We essentially unified everything into one platform while making the campaigns way more efficient.

Results

After working together for merely a few weeks we drastically improved response rates and thereby positive responses to our cold outbound emails.

• Improved response rates from 0.23% to 1.52%

• Improved booking rate from 1 meeting out of 16k prospects contacted to 1 out of 2000.

• We started consistently generating over 180+ meeting-ready-leads per month

Key Takeaways

Once again goes to show how important it is to do the basics right. Solid prospect lists combined with solid email scripts and continuous split-testing really makes a night and day difference in cold emailing.

Not only is this a cold emailing thing for B2B SaaS businesses, but for any acquisition channel in any industry.

Great working together.

Email infrastructure is probably one of the most confusing parts along with solid copywriting and list segmentation when it comes to successful cold outbound campaigns.

One thing I personally really enjoyed was Outbound Consulting's professional setup for tracking KPIs. Made it really easy to see how many prospects we needed to contact to book the meeting, which we brought down from 1 out of 16,000 to 1 out of 2000.