The vast majority of business owners are impatient as hell.

“Jump on a 30min call with me here <Calendly-link>”

These business owners would be the first ones to delete such an email but frustrate over how cold email doesn’t work.

In the next 4 minutes I am going to show you how you can avoid this dilemma by implementing this strategy to your email scripts.

BTW: This will quadruple your results instantly and if it doesn’t you can DM me and I’ll fix that with you free of charge.

Low Effort = No Meetings Booked

How often have you seen people half-do something and then quit because they don’t get the results other people get?

Yes, this is the vast majority of people.

There is this part of the population that firmly beliefs that meta ads don’t work, computers are demonically evil and maybe even that the pyramids were built by humans.

All whilst a whopping amount of business owners make fortunes with meta ads, scientists use computers to advance quality of life (arguably) and aliens draw circles in corn fields.

People make cold email work to book meetings for less than $50 each I am going to show you how you can too.

Now Before I Get Into That, Some More Framework

Generally speaking marketing is mostly finding out who you are talking to and what they are looking for.

If you ask the proper questions on sales calls and listen to what your prospects are telling you, you’ll quickly find out everything you need to know to sell them.

People love to buy. But they hate being sold to.

Now how can you avoid selling if you are cold emailing them in the first place?

Know What Your Prospects Need Before Talking To Them

Chances are, that you have been on one or more sales calls. Chances might be, that you also took some notes on what your prospects have asked you and where their objections stemmed from.

If you did — good.

If you didn’t — still okay, because I am going to show you how to get there.

You know who you are targeting. You know your ideal customer profile. Meaning — by extension — that you also can find out what these people drives to make a purchase.

With the advent of the internet, AI and forums like reddit, you can easily google your way out of ignorance.

AI is really useless for writing copy but it is great for doing prior research. Reddit is great to get to know your ideal customer in a colloquial, more relaxed environment. You see the language that your prospects are using to explain their problems.

This is extremely valuable for your email scripts and moreover the strategy I am giving to you in the next paragraphs.

Use Loom Videos To Explain Stuff

Imagine you know all of the problems your clients are facing, find out the low hanging fruit which you could easily fix and then formulate an offer and offer to record a Loom video explaining exactly how you’d fix that in your initial email.

You’d start off with a BANG!

It would be very irresponsible for anyone to not respond to your email.

You’ll ask for permission to send Loom videos explaining something that might be valuable to your prospect and record after a positive reply.

It is the perfect lead magnet for many business models.

If for example you are offering conversion rate optimisation for Meta ads, it’d be incredibly valuable and appreciated if you could show 3 different ways with which your prospect might improve their current cost-per-lead.

1. Virtually no-one declines this offer,

2. You record the video,

3. You Show competence,

4. Book a meeting on the backend after a chit-chat with the prospect.

If you own a SaaS company, you might offer a demo showing how your prospect might use your software.

And again, just to clarify:

1. You send your initial email asking if they’d be willing to watch a video covering the stuff you cover.

2. Prospect replies positively.

3. You record the video and send it.

Do this and watch your reply rates quadruple as a result of that.

You Really Want This To Work?

This is the fundamentals of starting off with a bang and if you really want to book meetings right now without any hassle, book a consultation call and I’ll help you write a solid email script from start to finish and explain each step completely free of charge.

Just mention this blog article while booking the call and we’ll go from there.