Why pretend that now that you’re going to focus on one single channel you’ll somehow start generating more leads because you now “concentrate all your efforts” into one singular channel?

Why?

The biggest corporations out there do EVERYTHING. THEY DO IT ALL.

• Content marketing

• Cold outbound

• Paid ads.

They do it ALLLLLLL.

So how are you coming to the conclusion that your small business “doesn’t need that”?

“But I don’t have enough money to focus on so many channels”

Friend. If you really are that deep in the trenches right now, the ONLY THINGS you should do are content marketing AND cold outreach.

If money isn’t a struggle and you’re just not putting aside enough time for growing your business, yes, you should also consider paid ads.

But really: you have no business not setting up your content marketing funnel and your outreach systems if you belong to group 1 (no money). No business not publishing a new piece of content every day. No business of not sending out x emails to your ideal customer. ZERO business not doing these things.

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But I get you. I understand. It is truly hard.

Which is why I'll build my own Skool community so that people can actually get this first step started. Getting to the position where you generate enough leads to start growing your business.

Because leads are the necessary condition to growth. You can’t just start hiring new people if there is ZERO demand for your B2B offer.

And also: as soon as you have set this up for your business, you’ll need someone to look after it.

WHICH IS GOING TO BE ME. Obviously. Who else?

I am showing you exactly how to get there by using the exact same systems that I use for myself RIGHT NOW.

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And I have two goals. I have a "you-goal" and an "I-goal" for this community.

The "you-goal" is to get you to the point where you can start working on your business and then hire a lead gen agency to do the lead gen stuff (aka me).

The "I-goal" is to create a hub of potential clients for my own agency.

It’s a great win win. 

And it’s also going to be a paid community to keep the quality of people as high as possible. So if you want to get FREE grandfathered access to this community, you can join the Skool community here now.

​https://www.skool.com/cold-email-mastery-7542/about​

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Yes there are zero pictures and fancy VSLs. Just make sure to:

1) click on the link

2) click on "Join Now" (the big yellow button)

3) create a Skool account if you don't have one yet

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I’ll make it a paid community as soon as I have the course materials ready for both Content Marketing and Cold Outbound.

Great things are coming up and it’s perfect that you are in the right place at the right time.

Talk soon,

Can