SaaS
How We Generate 15+ Meeting-Ready Leads Per Month For AirPay Dental
Written by
Can Ersöz
Client Profile
Company Name: AirPay Dental
Industry: Dental
Size: 11-50
Location: New York, United States
Abstract
AirPay Dental, a Software-as-a-Service business that automates insurance verification for dental practices across the US started getting 15+ meeting-ready-leads every month after having Ceres run their cold email campaigns for 60 days. The majority of the success was gained by cleaning up existing prospect lists, split-testing different pain points, improving deliverability by building a new email infrastructure and sending emails at 7x the original volume.
Challenge Overview
Lacking an outbound channel that works alongside their current ones
Expensive infrastructure that requires a lot of time and doesn't work
Self management that resulted in only 0.02% response rates
Strategic Approach
Check for accuracy of existing prospect lists
Build up new email infrastructure that actually runs efficiently
Analyze existing scripts for copywriting best practices and spam sensitivity
Implementation
We found that only 25k out of 75k existing prospects had professional email addresses
Existing inboxes were all blacklisted and landing in spam
Existing scripts were way too long and were plastered with spam keywords
So we cleaned up the lists, built our functional email infrastructure and re-wrote every script. On top of that we also figured out that we can improve speed-to-lead massively by automating follow ups, building templates and notifying sales reps directly on their phones.
Results
Improved response rates from 0.02% to 1.52%
We started consistently generating over 15+ meeting-ready-leads per month
All that after 14 days of setup and 60 days of split-testing scripts.
Key Takeaways
Once again goes to show how important it is to do the basics right. Solid prospect lists combined with solid email scripts and continuous split-testing really makes a night and day difference in cold emailing.
Not only is this a cold emailing thing for B2B SaaS businesses, but for any acquisition channel in any industry.
Great working together.